An interview by Complex with 5 online style retailers talking about what’s changed, why it’s better, and what to expect in the future from the business.

Complex: What’s unique about your store?

Chris Gibbs (Union): We’re the only ones carrying most of our brands in the whole country. Jason Ross (Jack Threads): The photography, models, and styling are kept in line with how the brand portrays itself. We essentially have two customers: the consumer and the brand. Sky Gellatly (Flight Club): We’re consignment: 80% goes to the seller, 20% to the store. Our staff has to be knowledgeable. They set prices based on demand and market value. There are new variables every day. Greg Selkoe (Karmaloop): The fact that a lot of celebrities shop on our site and are supportive. We’ve worked with Kanye and Kid Cudi, who have had a huge influence. Jason Griffiths (TOPMAN): We impact new fits and styles. We were the first to deliver short, cropped, fitted blazers. And we’re now leading with carrot-legged trousers.