H & M is rocking hemp into their current collection, along with other less interesting organic fabrics. The new spring collection is aptly named Conscious, though we’re definitely keeping conscious for this exclusive. H & M continues its commitment to a more environmentally friendly fashion through the addition of two latest collections – Conscious and Conscious Exclusive – which will be available in H & M stores from April 10th 2014. Both collections will feature supermodel Amber Valletta, known for her involvement in environmental sustainability. Conscious will bring the usage of fabrics such as hemp, Tencel, organic cotton, and other recycled fabric materials. This year, Conscious Exclusive collaborates with Ever Manifesto; a eco-friendly fashion and design think tank. Both of which equally committed to bring a bright future for eco-clothing. To know more about Ever Manifesto, click here. Watch the Conscious and Conscious Exclusive release video below.